Some indie businesses make up to 50% of their sales for the whole year during November and December. In fact one of my clients said exactly this back in the summer when she actually had the time to talk to me! If you’re just going into a period like that, why would you even bother … Read more
An email list can help you educate and grow your relationship with their potential clients, position yourself as an expert and help you stay in touch with potential clients until they are ready to start working with you. That’s all very positive, but how do you get those subscribers on your list? Read on for … Read more
Recently, I’ve seen a lot of LinkedIn posts about AI being used to write boring, generic articles, and I agree, there is content online that is very definitely not written by human hand! But you can be much smarter with AI tools than this. Here are some ideas: These are just ideas to start with, … Read more
I’m sometimes asked ‘when is the best time to send an email campaign?’ followed by ‘an expert somewhere said it should be Tuesday morning/Wednesday afternoon’ (or whatever day the expert says). In fact, it’s different for every business. Monday mornings and Friday afternoons tend not to be the best times for most, but the only … Read more
Last week, I had a conversation with someone who had 12,000 subscribers in Mailchimp, built up over a number of years from his podcast. Nice work! The problem was that it was costing him around £200 a month and he wasn’t making enough from his list to justify that price tag. Now, there are lots … Read more
What do small business owners really want to know about email marketing? It’s easy to assume what’s on people’s minds but not hit the mark. So when I was asked to host a Learn and Share session at Drive the Network, I decided to do it in question and answer format, rather than as a … Read more