Well I didn’t see that coming! As the worst of the pandemic passed in 2021, I was offered the chance to be a part-time, freelance distance learning English and maths teacher for adults. I’m always up for using technology in new and interesting ways, so I said yes. Prefer to watch or listen to this … Read more
Not so long ago, social media was the cool new kid in small business marketing. Email marketing sounded old hat in comparison and I saw plenty of blog posts explaining why email marketing was dead. I never believed that of course, because however cool social media was, you were never in complete control of your … Read more
We all know that we should be getting our prospects and customers on a mailing list. What’s the best way to set that all up… and what happens next? There’s a bewildering range of tools out there to help you collect and automate your marketing emails, so let me take you through: The two main … Read more
You know how sometimes the same questions come up over and over again? Just recently ‘Mailchimp is costing me too much – how can I save some money?’ has been one of mine. Before I go any further, I’m not taking a pop at Mailchimp in particular, in fact I suspect this is because they … Read more
So you’d like to make more money and save time by streamlining your small business tech. But how do you actually do that when you’re pushed for time and overwhelmed by the tools out there? What works in a larger business probably won’t work with a micro business, partly because you have less time and … Read more
Does your business take a nosedive in the summer months? It can be tricky balancing the demands of clients and family, keeping on top of things, and still making money, not to mention dealing with clients who dump everything on you and disappear for 2 weeks. Read my tips on for keeping your business running smoothly … Read more