How you ‘do’ Black Friday email marketing in a small business will vary wildly depending on the type of business you run, so here are some simple strategies to help you get started.. Or if you work with small business clients who do Black Friday discounts, perhaps it will give you some ideas to pass … Read more
If you’ve ever spent ages creating an event or digital product then had just one or two people sign up…you’re not alone. I’ve done it too. It’s hard. I’ve also worked with clients who know how to avoid this, so I thought I’d share what does work: 1. Have a decent-sized audience and have a … Read more
Tired of trying to sell on social media and getting mediocre results? You’ve got something to sell, maybe your new product, service or event. So you plan out a series of social media posts to subtly promote it, taking care to tell stories and create eye-catching images. Sadly, based on the last time you did … Read more
I was delighted to see email newsletters making a comeback, but you can do far more with email marketing than just send newsletters. Let me explain in this one-minute video: If you found this helpful, I have lots more videos on my YouTube channel.
Well I didn’t see that coming! As the worst of the pandemic passed in 2021, I was offered the chance to be a part-time, freelance distance learning English and maths teacher for adults. I’m always up for using technology in new and interesting ways, so I said yes. Prefer to watch or listen to this … Read more
Not so long ago, social media was the cool new kid in small business marketing. Email marketing sounded old hat in comparison and I saw plenty of blog posts explaining why email marketing was dead. I never believed that of course, because however cool social media was, you were never in complete control of your … Read more