How I moved my product to Clickbank to avoid the dreaded EU VAT

Hooray! I’ve just finished moving my Online Business Club over from the shopping cart on my own site to Clickbank. I did this so that I don’t need to worry about the EU VAT changes that come into effect from January 2015 (sometimes known as #VATMOSS).

Quite a few people have asked why I chose Clickbank, how I did it and how it all went, so I’ve made a video explaining all of this. I hope it’s going to be useful if you’re going through the process of changing over to an online marketplace to avoid the dreaded #VATMOSS.

Here’s the video:

In the video I mention a few articles and resources:

Creating your first Clickbank product:

Creating recurring subscription products with Clickbank:

The HMRC document where I found the definition of a marketplace:

The membership plugin I use: WP eMember

And not forgetting a link to Clickbank itself (this is a link to their referral program, so I get paid commission if you sign up through here. This hasn’t influenced anything I’ve said in this video, though.)

Here are Clickbanks’s fees.

If you’ve found this helpful, you might like to sign up to my e-zine?


How I’m VATMOSS – proofing my products

screaming-146426_640This week I shall mostly be moving my Online Business Club to a platform that complies with the new EU VAT rules from January.

In the long run I don’t think this will be a bad thing for me personally because…

a) The Online Business Club is a low-cost membership which means I get lots of little payments hitting my Paypal account each month. With Clickbank I’ll get a single payment every two weeks, which cuts down my bookkeeping and frees up time (or budget, if I pay for bookkeeping) to spend on marketing. I don’t have to worry about chasing failed payments, either.

b) Clickbank’s fees aren’t much higher than what I currently pay to Paypal and I’ll happily pay them to avoid the logistical nightmare of dealing with the new EU VAT situation.

c) I hadn’t originally planned on recruiting affiliates for the Online Business Club but as the huge team of affiliates are a feature of Clickbank then that’s an added bonus.

d) I’ve already got a product for sale using Clickbank – Social Media Action Strategy – so I’m familiar with how it all works.

I’m not saying all is fine in the EU VAT world because I know some micro businesses are facing some very real problems. But thankfully I seem to be finding my way through it.

After the initial fears that I might have to close down my business completely had passed, that is. That wasn’t much fun, I can tell you.

One slightly annoying thing is that I’ve released this month’s training into the Online Business Club but I’ve effectively had to close it to new members until I’ve made the switch to Clickbank. I don’t want to risk getting any non-UK Europeans in the door until everything is in place VAT-wise for January.

So I’ve got a rather helpful training unit on getting started with paid advertising like Google Ads, Facebook Ads and Bing Ads but unless you’re already a member of the Online Business Club, you can’t see it yet.

Ideally I would have made the move to Clickbank a couple of weeks ago but I wanted to be as sure as I possibly could that this platform would allow me to avoid the whole EU VAT mess first.

Don’t you just love red tape? :-(

As for my other products, I’m temporarily taking them down from sale because they are sold from my site rather than a 3rd party site. The EU VAT changes have made me review the products I’ve got and how they fit together, because my strategy will have to change. I may make them available through a 3rd party platform in future or I might update them or even retire them. I haven’t had time to work through all the options just yet and I don’t want to rush it.

How are you preparing for #VATMOSS?

How to connect on LinkedIn the right way

In my second quick interview with Judy Parsons (the LinkedIn Lady!) she explains how to connect with other LinkedIn users and why it’s so important that do this well.

I caught up with Judy at the end of the Women On The Business Stage Social Media Fest training where we were both trainers. You can see the first video we made together here: How to write a professional linked in profile.

Here is Judy’s LinkedIn profile if you’d like to connect with her!

Want more social media tips? Sign up for my social media marketing e-zine here.