Should you publish a course on Udemy?

Last week I published my second course on the Udemy platform and I’ve now got a total of 1422 students there! Quite a few people have been asking me about becoming Udemy instructors, so I’ve put together this blog post to explain a bit about it.

What is Udemy?

Udemy is massive online open course (MOOC), which accordingto Wikipedia, is…

‘An online course aimed at unlimited participation and open access via the web.

MOOCs are a recent development in distance education which was first introduced in 2008 and emerged as a popular mode of learning in 2012’

Other MOOCs are Lynda.com and Coursera.com, but there aremany more. The main difference with Udemy is that anyone can publish a course there (subject to a few rules on content and quality, of course).

Udemy’s mission is to be the place where anyone can learn anything. It currently has 5 million students in 190 countries.

So why publish a course on Udemy? [Read more…]

My new course: How to use Facebook groups for marketing

udemy_facebook_groups_imageMy latest course is now live at Udemy.com!

Once again, I wanted to help solve the real problems that micro businesses are having with social media marketing. One of the main problems of the last year or so has been marketing using Facebook pages. Since mid-2014, it’s become a huge challenge for a micro business (0-9 employees) to get their Facebook page posts seen by the people who have liked their page.

One solution is to pay for advertising, but many micro business owners don’t… [Read more…]

How to set up your YouTube channel

youtube_channel

Video marketing is huge at the moment and is only likely to get bigger. So if the idea of making videos appeals to you, you’ll need to set up a YouTube channel as soon as you can! Here’s a quick guide to doing just that:

Step 1: Register

The first step to creating your own YouTube channel is to register with YouTube. It’s free. YouTube is owned by Google so you can sign up using your Google information. Assuming you’re using your YouTube account to build your business, you want to make sure you’re creating a channel name that people will recognise and associate with you. It’s important to be consistent across all social media channels

If you don’t have a Google account then you’ll need to enter the basic information like your email address, username, password and other basic demographics. You’ll need to verify your account and then you’re ready to go.

Step 2:  Adjust Your Settings

Once you’ve created your account, you’ll want to get into your account settings and begin branding your channel, including adding information to your ‘about’ page.

You’ll also want to add channel art (that’s the ‘cover image’ at the top of your channel). You’ll need to get your image right so that is displays properly on different screen sizes as many people are watching videos on smartphones and tablets now. Here are the size guidelines.

Step 3: Create Videos

The next step is to start creating and uploading videos. Just like written content it is important that your videos offer value to your audience. Make sure you’re answering questions and providing solutions with your information.  300 hours of video are uploaded to video every minute, so you need to offer content that stands out.

Remember to brand your videos too. Add overlays, include logos and other branded graphics. Finally, engage discussion and include a call to action. You want to incite people to talk about, share and subscribe. You want them to become an active member of your community. Include the necessary statements and tools to make this happen. Send them to your website. Ask questions. Get them involved.

If you’re struggling to get your first YouTube video made, grab my free e-course How to make your first YouTube video for lots of tips, tricks and ideas.

Step 4: Make sure your videos can be found

YouTube is used just like a search engine, so you need to make sure your videos are optimized if they are to be found. Here’s my video on how to do that: http://youtu.be/Gkwqdo1fQ-k

Step 5: Claim your Custom URL

Your YouTube channel will have a URL which is difficult to remember, so as soon as you can you’ll want to change it to something more memorable (here’s mine as an example: www.youtube.com/user/HelenLindop )

Before you can claim your custom URL you either need to have verified your account, or meet the following criteria:

  • 500 or more subscribers
  • Channels is at least 30 days old
  • Channel has uploaded a photo for the channel icon
  • Channel has uploaded channel art

Here’s how to do it: https://support.google.com/youtube/answer/2657968?hl=en-GB

So there you go, your YouTube channel is all set up!

Want to know how to make your first YouTube video? Grab my free e-course How to make your first YouTube video for lots of tips, tricks and ideas.