Email marketing strategy and management


Email marketing is a cost-effective way driving more traffic to your website, staying in touch with your audience and reconnecting with contacts who haven’t engaged in a while. And unlike growing an audience on a social media platform, you are in control of your data.

But, in a world where we are all bombarded with information, you need to go beyond the ’email blast’. You need to think of your audience’s needs, wants and desires to make sure your messages are opened, read and clicked on.

That’s where I can help. By working with you to develop a strategy that is aligned with your business and marketing goals, sending out campaigns that connect with your readers and then interpreting your reports to improve your opens, clicks and sales.


Reviewing your current email marketing strategy including content and frequency of emails, goals, platform, data, design, reporting and automation.

Managing your email marketing on an ongoing basis ensuring that it is aligned with your marketing and business goals.

Setting up landing pages, automations, segmentation, integrations, tidying and tagging data.

Providing tailored email marketing training for you and your team.


“It’s the simple things that make the biggest difference in running a business, automating the stuff you keep repeating and ditching the stuff that’s a waste of time. I really value your wisdom and patience in helping me get the cogs greased and working on my business, Helen.”

– Nathan Whitbread, the Neurodivergent Coach

“I’ve just had a hugely common-sense conversation with Helen Lindop about mailing tools. She’s making life easy, which is fab news for a Friday. If you’re thinking of doing anything with #CRM or #mailers, give her a shout!

Jo Twisleton, Twist Consultants

Helen was extremely knowledgeable and patient in sorting out a mess I had got myself into when using Mailchimp!! She understands the processes and application of the software thoroughly including all its idiosyncrasies. Her knowledge was up to date which isn’t easy with an application which is constantly changing. I will certainly be using Helens services in the future and would not hesitate in recommending her to others.

– Lara Mellor, Microsoft Training and Consultancy

“I first met Helen in Bedford at (a Drive The Network meeting at) the wonderful Bedford Heights campus where she led the group in some great discussions, explorations and talks from visiting guests.”

Her skills around email marketing and automation have always been brought to the fore with compassion and understanding, backed by masses of technical know how.

– Andy Boothman, Busy as a B & Dress Code

“Helen Lindop is testament to the power of doing useful things consistently, not re-inventing the wheel, and providing real value in the most practical, straightforward way that brings real results to every business.”

– Ann Hawkins, Drive The Network

“Thanks to Helen, I ditched MailChimp and started using MailerLite for email marketing. She has a knack of making everything easy to understand & implement. And her voice is so calming!”

– Susie Tobias, Wise Genius web design

Interested in learning more about me?