Quick and easy ways to start using AI in your email marketing

Recently, I’ve seen a lot of LinkedIn posts about AI being used to write boring, generic articles, and I agree, there is content online that is very definitely not written by human hand! But you can be much smarter with AI tools than this. Here are some ideas:

  • Email marketing platforms already have AI tools built-in e.g. Mailerlite has a subject line generator, for example. Why not experiment and see what it comes up with?
  • You don’t have to get AI to write the entire article for you, you can ask e.g. Chat GPT to give you writing prompts, outlines or a list of newsletter ideas, then write the content yourself.
  • You can ask Chat GPT to proofread your text for you.
  • Ask Chat GPT (or your AI tool of choice) to write an email marketing plan for you – the more specific you can be on the type of business you have, the service/product you offer and who you want to reach, the better. It won’t be perfect but it’ll be a good start and it’s likely to come up with some ideas you won’t have thought of yet.

These are just ideas to start with, there are many more. But the best way to begin is to start with a simple idea and play around with it.

Are you using AI in your email marketing yet?

If you need some help with your email marketing please get in touch. I can do everything from helping you plan out your strategy to setting up and managing your email marketing for you.

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