“Huh? I thought you did email marketing, Helen? Why are we talking WordPress?” Yes, I do set up and update email marketing systems for clients, but that includes often includes tinkering around with WordPress, too. You don’t have to have a WordPress site as the entry point to your mailing list, but with the small … Read more
So you really need to move from one email marketing service to another. Maybe your business has changed since you signed up and you need more features than your current service has to offer? The email marketing platforms have changed a lot, too. Competition is intense and new features are being added all the time, … Read more
Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more
In May 2019, Mailchimp announced some major changes to its service. We’re a few weeks down the line, so now that the dust has settled a little I wanted to share some of my observations about where you might go from here. I’m going to draw on some of the best articles I’ve found online … Read more
Ever found it tricky to do what you want to do with MailChimp? I’ve been helping quite a few clients with MailChimp over the last couple of months, so want to share some of my MailChimp tips and tricks for getting past the key sticking points you may have with this popular email marketing service. … Read more
Email marketing is a wonderful thing for a small business – it’s an inexpensive way of marketing, it’s an easy way to stay in touch with your customers and prospects and you can do it while you are working on other aspects of your business or even asleep. But all of this assumes you have … Read more