Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more
In May 2019, Mailchimp announced some major changes to its service. We’re a few weeks down the line, so now that the dust has settled a little I wanted to share some of my observations about where you might go from here. I’m going to draw on some of the best articles I’ve found online … Read more
Ever found it tricky to do what you want to do with MailChimp? I’ve been helping quite a few clients with MailChimp over the last couple of months, so want to share some of my MailChimp tips and tricks for getting past the key sticking points you may have with this popular email marketing service. … Read more
Email marketing is a wonderful thing for a small business – it’s an inexpensive way of marketing, it’s an easy way to stay in touch with your customers and prospects and you can do it while you are working on other aspects of your business or even asleep. But all of this assumes you have … Read more
You know email marketing is really effective but you aren’t doing it consistently because it takes time and ‘mental bandwidth’ that you just don’t have. It makes sense to outsource your email marketing and free up your time. But how do you choose a freelancer who will bring you a return on your investment without … Read more
Ready for a bite-sized piece of email marketing advice for small businesses? Tracey-Jane Hughes of the Business Cheerleading Club asked me to be her guest on a Facebook Live yesterday and I loved this format – it’s much more fun when you’re talking to someone else on Facebook Live! Here’s the recording: Enjoy!