Mailerlite has rapidly become the email marketing platform of choice for small business owners who want a platform that’s simple to use and has a free plan. Surprised it isn’t Mailchimp? Mailchimp made some significant changes in the second half of 2019 which make it much less attractive for many small business owners who want … Read more
This is a question I was asked by three different business owners in a single week recently, which is my cue for a blog post! I’ve had a list of email addresses for a while and haven’t done anything with them. Can I use this list for email marketing? Woah, don’t load that list up … Read more
What are the best email marketing platforms for small business in 2020? It’s a bit of a trick question, because it’s always the one that’s aligned with your business goals. So there’s no definitive best platform out there that I can recommend to you. While that might be the truth, I know it doesn’t help … Read more
It can be quite revealing to find out which tools other people use in their businesses. So let me take you on a rollercoaster of an adventure through my business successes and failures, told using the software that got me there. (That last sentence may contain some poetic licence! 🙂 ) I’ll share some links … Read more
So you really need to move from one email marketing service to another. Maybe your business has changed since you signed up and you need more features than your current service has to offer? The email marketing platforms have changed a lot, too. Competition is intense and new features are being added all the time, … Read more
Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more