We all know that we should be getting our prospects and customers on a mailing list. What’s the best way to set that all up… and what happens next? There’s a bewildering range of tools out there to help you collect and automate your marketing emails, so let me take you through: The two … Read more
What’s the difference between a MailerLite form and a MailerLite landing page? This confuses many of my clients, so here’s a video to explain! In short, a landing page is hosted by MailerLite, so you don’t need to edit anything at all on your website in order to set up a page where people can … Read more
Well, this is a bit embarrassing. Here I am encouraging people to ‘do’ email marketing and I haven’t actually sent an email myself in quite a while. If the same has happened to you, all is not lost. I do have a good reason for not emailing, and I expect you do, too. We’ve all … Read more
Mailerlite has rapidly become the email marketing platform of choice for small business owners who want a platform that’s simple to use and has a free plan. Surprised it isn’t Mailchimp? Mailchimp made some significant changes in the second half of 2019 which make it much less attractive for many small business owners who want … Read more
This is a question I was asked by three different business owners in a single week recently, which is my cue for a blog post! I’ve had a list of email addresses for a while and haven’t done anything with them. Can I use this list for email marketing? Woah, don’t load that list up … Read more
What are the best email marketing platforms for small business in 2020? It’s a bit of a trick question, because it’s always the one that’s aligned with your business goals. So there’s no definitive best platform out there that I can recommend to you. While that might be the truth, I know it doesn’t help … Read more