How can I save money on my email marketing platform?

You know how sometimes the same questions come up over and over again? Just recently  ‘Mailchimp is costing me too much – how can I save some money?’ has been one of mine. Before I go any further, I’m not taking a pop at Mailchimp in particular, in fact I suspect this is because they … Read more

Is Mailerlite the right email marketing platform for your business?

Mailerlite has rapidly become the email marketing platform of choice for small business owners who want a platform that’s simple to use and has a free plan. Surprised it isn’t Mailchimp? Mailchimp made some significant changes in the second half of 2019 which make it much less attractive for many small business owners who want … Read more

Can I use this list for email marketing?

This is a question I was asked by three different business owners in a single week recently, which is my cue for a blog post! I’ve had a list of email addresses for a while and haven’t done anything with them. Can I use this list for email marketing? Woah, don’t load that list up … Read more