Recently, I’ve seen a lot of LinkedIn posts about AI being used to write boring, generic articles, and I agree, there is content online that is very definitely not written by human hand! But you can be much smarter with AI tools than this. Here are some ideas: These are just ideas to start with, … Read more

I’m sometimes asked ‘when is the best time to send an email campaign?’ followed by ‘an expert somewhere said it should be Tuesday morning/Wednesday afternoon’ (or whatever day the expert says). In fact, it’s different for every business. Monday mornings and Friday afternoons tend not to be the best times for most, but the only … Read more

Last week, I had a conversation with someone who had 12,000 subscribers in Mailchimp, built up over a number of years from his podcast. Nice work! The problem was that it was costing him around £200 a month and he wasn’t making enough from his list to justify that price tag. Now, there are lots … Read more

What do small business owners really want to know about email marketing? It’s easy to assume what’s on people’s minds but not hit the mark. So when I was asked to host a Learn and Share session at Drive the Network, I decided to do it in question and answer format, rather than as a … Read more

Email marketing platform Get Response report that their customers’ average open rate for automated welcome emails was an amazing 94% with a click through rate of 31%. There are several factors at play here of course, the main one being that the content email has to be valuable to the subscriber. But it does show the huge potential … Read more

You may have seen emails from your email marketing platform saying that you need to make some changes before February.  The message will then say not to worry, it’s not that difficult, followed by a lot of information that sounds anything but simple! So I’ll explain the changes in plain English here.  From February, Google and Yahoo (ie this … Read more