Last year I wrote a straightforward ‘how to do Black Friday if you’re a small business and decide to go ahead with it’ post (you can read it here). Black Friday isn’t for everyone, but I was seeing some small businesses leaving to late for their campaigns to have any impact, so I thought a … Read more
Some indie businesses make up to 50% of their sales for the whole year during November and December. In fact one of my clients said exactly this back in the summer when she actually had the time to talk to me! If you’re just going into a period like that, why would you even bother … Read more
An email list can help you educate and grow your relationship with their potential clients, position yourself as an expert and help you stay in touch with potential clients until they are ready to start working with you. That’s all very positive, but how do you get those subscribers on your list? Read on for … Read more
This year, I’ve been so busy beavering away on my business and other projects that I haven’t really shared what I’ve been up to. I want to put that right because maybe I can help you with things that you aren’t even aware I can do! And of course it’s always helpful to look back … Read more
Recently, I’ve seen a lot of LinkedIn posts about AI being used to write boring, generic articles, and I agree, there is content online that is very definitely not written by human hand! But you can be much smarter with AI tools than this. Here are some ideas: These are just ideas to start with, … Read more
I’m sometimes asked ‘when is the best time to send an email campaign?’ followed by ‘an expert somewhere said it should be Tuesday morning/Wednesday afternoon’ (or whatever day the expert says). In fact, it’s different for every business. Monday mornings and Friday afternoons tend not to be the best times for most, but the only … Read more