Neurodiversity is the natural variation in human brains, where people may think, learn, and behave differently from what is considered typical. It can include autism, ADHD, dyslexia, dyspraxia and dyscalculia, for example. Some people fall into more than one category, such as both autism and ADHD. It isn’t a disorder, deficit or medical condition and … Read more
Over the last three months I’ve been ‘doing a pivot’ from being an email marketing mentor and employability lecturer, into a mentor for neurodivergent people. Here’s why… I’d been working on growing an email marketing business for a few years. Initially I’d planned to manage email marketing for small businesses, but I found the kind … Read more
You may already know that you have to take email marketing open rates with a pinch of salt, but did you know the open rates in your reports can be higher than the actual number of opens, as well as lower? The open rate as given by your email marketing platform reports has never been … Read more
I’ve been hesitating to write this blog post on AI because you can’t do anything online without being bombarded by opinions on AI now. At first I didn’t want to add to that, but I’ve got over it. I’ve been helping people with tech for a long time now, and that’s always been about using … Read more
If you run a coworking space, do check out to the Coworking Values podcast. This week I was invited to have a chat with host Bernie Mitchell about why email marketing is so important for coworking space owners and we discussed some practical tips for getting started and staying consistent. You can listen to the … Read more
If you’re part of an indie business that could use some help with your email marketing, I’ve written a guide for you! I see clients get stuck on not having the time to email regularly, or not knowing what to send to grow their business and sales, or being worried about the tech side, so … Read more