We all know that we should be getting our prospects and customers on a mailing list. What’s the best way to set that all up… and what happens next? There’s a bewildering range of tools out there to help you collect and automate your marketing emails, so let me take you through: The two main … Read more
You know how sometimes the same questions come up over and over again? Just recently ‘Mailchimp is costing me too much – how can I save some money?’ has been one of mine. Before I go any further, I’m not taking a pop at Mailchimp in particular, in fact I suspect this is because they … Read more
So you’d like to make more money and save time by streamlining your small business tech. But how do you actually do that when you’re pushed for time and overwhelmed by the tools out there? What works in a larger business probably won’t work with a micro business, partly because you have less time and … Read more
Ready to make a strong start this new year? If that sounds good but you’re trying to get back up to speed after the Christmas break, I have some ideas to get you started on your email marketing. A little planning and preparation now could save you loads of time over the next few months, too. 1.Write … Read more
Mailerlite has rapidly become the email marketing platform of choice for small business owners who want a platform that’s simple to use and has a free plan. Surprised it isn’t Mailchimp? Mailchimp made some significant changes in the second half of 2019 which make it much less attractive for many small business owners who want … Read more
This is a question I was asked by three different business owners in a single week recently, which is my cue for a blog post! I’ve had a list of email addresses for a while and haven’t done anything with them. Can I use this list for email marketing? Woah, don’t load that list up … Read more