If you’ve ever felt overwhelmed by social media, constant notifications, or the pressure to ‘be on’ all the time, you’re not alone. Many neurodivergent business owners find traditional marketing channels draining or unpredictable. The good news is that email marketing can be a much better fit. Here’s why… Structured communication, on your terms One of … Read more
You may already know that you have to take email marketing open rates with a pinch of salt, but did you know the open rates in your reports can be higher than the actual number of opens, as well as lower? The open rate as given by your email marketing platform reports has never been … Read more
If you run a coworking space, do check out to the Coworking Values podcast. This week I was invited to have a chat with host Bernie Mitchell about why email marketing is so important for coworking space owners and we discussed some practical tips for getting started and staying consistent. You can listen to the … Read more
If you’re part of an indie business that could use some help with your email marketing, I’ve written a guide for you! I see clients get stuck on not having the time to email regularly, or not knowing what to send to grow their business and sales, or being worried about the tech side, so … Read more
You might think that once you hit the send button your email will automatically arrive in your subscribers’ inboxes. Sadly, this isn’t necessarily the case. Your email will need to pass through servers on the way to your subscribers, and these servers will run checks to keep out content they don’t want, such as spam. … Read more
Last year I wrote a straightforward ‘how to do Black Friday if you’re a small business and decide to go ahead with it’ post (you can read it here). Black Friday isn’t for everyone, but I was seeing some small businesses leaving to late for their campaigns to have any impact, so I thought a … Read more