Helen Mailerlite has rapidly become the email marketing platform of choice for small business owners who want a platform that’s simple to use and has a free plan. Surprised it isn’t Mailchimp? Mailchimp made some significant changes in the second half of 2019 which make it much less attractive for many small business owners who want … Read more
This is a question I was asked by three different business owners in a single week recently, which is my cue for a blog post! I’ve had a list of email addresses for a while and haven’t done anything with them. Can I use this list for email marketing? Woah, don’t load that list up … Read more
Struggling to get customers to buy from you when you’re having a conversation? In this post I’ll share a simple technique that works for me. Read any advice on starting a business and you’ll be given many different things to think about – marketing, branding, accounting, paying taxes, bookkeeping, customer service… the list goes on. … Read more
“Huh? I thought you did email marketing, Helen? Why are we talking WordPress?” Yes, I do set up and update email marketing systems for clients, but that includes often includes tinkering around with WordPress, too. You don’t have to have a WordPress site as the entry point to your mailing list, but with the small … Read more
(Updated April 2024) So you really need to move from one email marketing service to another. Maybe your business has changed since you signed up and you need more features than your current service has to offer? The email marketing platforms have changed a lot, too. Competition is intense and new features are being added … Read more
Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more