Last year I wrote a straightforward ‘how to do Black Friday if you’re a small business and decide to go ahead with it’ post (you can read it here). Black Friday isn’t for everyone, but I was seeing some small businesses leaving to late for their campaigns to have any impact, so I thought a … Read more
How you ‘do’ Black Friday email marketing in a small business will vary wildly depending on the type of business you run, so here are some simple strategies to help you get started.. Or if you work with small business clients who do Black Friday discounts, perhaps it will give you some ideas to pass … Read more
Does your business take a nosedive in the summer months? It can be tricky balancing the demands of clients and family, keeping on top of things, and still making money, not to mention dealing with clients who dump everything on you and disappear for 2 weeks. Read my tips on for keeping your business running smoothly … Read more
Ready to make a strong start this new year? If that sounds good but you’re trying to get back up to speed after the Christmas break, I have some ideas to get you started on your email marketing. A little planning and preparation now could save you loads of time over the next few months, too. 1.Write … Read more