An email list can help you educate and grow your relationship with their potential clients, position yourself as an expert and help you stay in touch with potential clients until they are ready to start working with you. That’s all very positive, but how do you get those subscribers on your list? Read on for … Read more
Recently, I’ve seen a lot of LinkedIn posts about AI being used to write boring, generic articles, and I agree, there is content online that is very definitely not written by human hand! But you can be much smarter with AI tools than this. Here are some ideas: These are just ideas to start with, … Read more
I’m sometimes asked ‘when is the best time to send an email campaign?’ followed by ‘an expert somewhere said it should be Tuesday morning/Wednesday afternoon’ (or whatever day the expert says). In fact, it’s different for every business. Monday mornings and Friday afternoons tend not to be the best times for most, but the only … Read more
What do small business owners really want to know about email marketing? It’s easy to assume what’s on people’s minds but not hit the mark. So when I was asked to host a Learn and Share session at Drive the Network, I decided to do it in question and answer format, rather than as a … Read more
I was delighted to see email newsletters making a comeback, but you can do far more with email marketing than just send newsletters. Let me explain in this one-minute video: If you found this helpful, I have lots more videos on my YouTube channel.
Well I didn’t see that coming! As the worst of the pandemic passed in 2021, I was offered the chance to be a part-time, freelance distance learning English and maths teacher for adults. I’m always up for using technology in new and interesting ways, so I said yes. Prefer to watch or listen to this … Read more