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Email marketing platform Get Response report that their customers’ average open rate for automated welcome emails was an amazing 94% with a click through rate of 31%. There are several factors at play here of course, the main one being that the content email has to be valuable to the subscriber. But it does show the huge potential … Read more
You may have seen emails from your email marketing platform saying that you need to make some changes before February. The message will then say not to worry, it’s not that difficult, followed by a lot of information that sounds anything but simple! So I’ll explain the changes in plain English here. From February, Google and Yahoo (ie this … Read more
How you ‘do’ Black Friday email marketing in a small business will vary wildly depending on the type of business you run, so here are some simple strategies to help you get started.. Or if you work with small business clients who do Black Friday discounts, perhaps it will give you some ideas to pass … Read more
I was delighted to see email newsletters making a comeback, but you can do far more with email marketing than just send newsletters. Let me explain in this one-minute video: If you found this helpful, I have lots more videos on my YouTube channel.
Well I didn’t see that coming! As the worst of the pandemic passed in 2021, I was offered the chance to be a part-time, freelance distance learning English and maths teacher for adults. I’m always up for using technology in new and interesting ways, so I said yes. Prefer to watch or listen to this … Read more
Not so long ago, social media was the cool new kid in small business marketing. Email marketing sounded old hat in comparison and I saw plenty of blog posts explaining why email marketing was dead. I never believed that of course, because however cool social media was, you were never in complete control of your … Read more