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Struggling to get customers to buy from you when you’re having a conversation? In this post I’ll share a simple technique that works for me. Read any advice on starting a business and you’ll be given many different things to think about – marketing, branding, accounting, paying taxes, bookkeeping, customer service… the list goes on. … Read more
(Updated April 2024) So you really need to move from one email marketing service to another. Maybe your business has changed since you signed up and you need more features than your current service has to offer? The email marketing platforms have changed a lot, too. Competition is intense and new features are being added … Read more
Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more
I mainly write about streamlining your sales and marketing tech, but the best tech set-up in the world isn’t going to make you any money unless your sales pages inspire people to reach for their credit cards. Most of my clients are people with an absolute ton of experience in their specialist areas, but when … Read more
The amount of sales and marketing software out there is mind boggling. From email marketing services to marketing automation systems, CRMs and specialist systems built for your industry, it’s very hard to get your head around what they can do for your business. In many ways this is a good thing. I started out working … Read more
Email marketing is a wonderful thing for a small business – it’s an inexpensive way of marketing, it’s an easy way to stay in touch with your customers and prospects and you can do it while you are working on other aspects of your business or even asleep. But all of this assumes you have … Read more