If you’re part of an indie business that could use some help with your email marketing, I’ve written a guide for you! I see clients get stuck on not having the time to email regularly, or not knowing what to send to grow their business and sales, or being worried about the tech side, so … Read more

You might think that once you hit the send button your email will automatically arrive in your subscribers’ inboxes. Sadly, this isn’t necessarily the case. Your email will need to pass through servers on the way to your subscribers, and these servers will run checks to keep out content they don’t want, such as spam. … Read more

Last year I wrote a straightforward ‘how to do Black Friday if you’re a small business and decide to go ahead with it’ post (you can read it here). Black Friday isn’t for everyone, but I was seeing some small businesses leaving to late for their campaigns to have any impact, so I thought a … Read more

Some indie businesses make up to 50% of their sales for the whole year during November and December. In fact one of my clients said exactly this back in the summer when she actually had the time to talk to me! If you’re just going into a period like that, why would you even bother … Read more

An email list can help you educate and grow your relationship with their potential clients, position yourself as an expert and help you stay in touch with potential clients until they are ready to start working with you. That’s all very positive, but how do you get those subscribers on your list? Read on for … Read more