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At the heart of mentoring is something deceptively simple: listening. Real, focused, unrushed listening. And yet, when I step into the online world to share what I do, I find myself bumping up against a contradiction. The internet doesn’t reward listening, it rewards shouting. If you want to get noticed online, you’re supposed to declare … Read more
I have taught quite a few of courses now where a good number of the people attending were diagnosed with ADHD, and they were often drinking cans of Monster energy drink throughout the course. Running a course with several people with ADHD in it can be lively at times – although not always, because some … Read more
In my previous post I shared how being neurodivergent might affect you as a solo or indie business owner. In this post I share simple, practical strategies to help you succeed and thrive. It’s about finding approaches that play to your strengths, make daily tasks easier, and help you build a business that actually works … Read more
Neurodiversity is the natural variation in human brains, where people may think, learn, and behave differently from what is considered typical. It can include autism, ADHD, dyslexia, dyspraxia and dyscalculia, for example. Some people fall into more than one category, such as both autism and ADHD. It isn’t a disorder, deficit or medical condition and … Read more
Over the last three months (summer 2025) I’ve been ‘doing a pivot’ from being an email marketing mentor and employability lecturer, into a mentor for neurodivergent people. Here’s why… I’d been working on growing an email marketing business for a few years. Initially I’d planned to manage email marketing for small businesses, but I found … Read more
You may already know that you have to take email marketing open rates with a pinch of salt, but did you know the open rates in your reports can be higher than the actual number of opens, as well as lower? The open rate as given by your email marketing platform reports has never been … Read more