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I mainly write about streamlining your sales and marketing tech, but the best tech set-up in the world isn’t going to make you any money unless your sales pages inspire people to reach for their credit cards. Most of my clients are people with an absolute ton of experience in their specialist areas, but when … Read more
The amount of sales and marketing software out there is mind boggling. From email marketing services to marketing automation systems, CRMs and specialist systems built for your industry, it’s very hard to get your head around what they can do for your business. In many ways this is a good thing. I started out working … Read more
Email marketing is a wonderful thing for a small business – it’s an inexpensive way of marketing, it’s an easy way to stay in touch with your customers and prospects and you can do it while you are working on other aspects of your business or even asleep. But all of this assumes you have … Read more
It was such a pleasure to be interviewed by Anita Powell of the new Bedford Radio a couple of weeks ago. Anita saw that our town needed a way to bring its different communities together and decided to start Bedford Radio late last year. She was a great interviewer, too. Great at putting me at … Read more
The main challenge with creating your own online courses is making a decent profit from them. In this post I’m going to give you the top five mistakes I see aspiring course creators making so that you can avoid them and actually make some cash. I used to teach people to make online courses and … Read more
So you’ve got an email list and some subscribers, but something is still holding you back from emailing them regularly. Do you feel email marketing is pushy, that you’re bothering people or even being a little spammy? Let me give you five reasons why you should change your mind: 1) They want to hear from … Read more