Why email marketing is a good fit for neurodivergent business owners

If you’ve ever felt overwhelmed by social media, constant notifications, or the pressure to ‘be on’ all the time, you’re not alone. Many neurodivergent business owners find traditional marketing channels draining or unpredictable. The good news is that email marketing can be a much better fit. Here’s why… Structured communication, on your terms One of … Read more

Mentoring: the quiet alternative in a noisy world

At the heart of mentoring is something deceptively simple: listening. Real, focused, unrushed listening. And yet, when I step into the online world to share what I do, I find myself bumping up against a contradiction. The internet doesn’t reward listening, it rewards shouting. If you want to get noticed online, you’re supposed to declare … Read more

Could caffeine help you focus?

I have taught quite a few of courses now where a good number of the people attending were diagnosed with ADHD, and they were often drinking cans of Monster energy drink throughout the course. Running a course with several people with ADHD in it can be lively at times – although not always, because some … Read more

How might being neurodivergent impact you as a solo or indie business owner?

Neurodiversity is the natural variation in human brains, where people may think, learn, and behave differently from what is considered typical. It can include autism, ADHD, dyslexia, dyspraxia and dyscalculia, for example. Some people fall into more than one category, such as both autism and ADHD. It isn’t a disorder, deficit or medical condition and … Read more