Which social media platform is best for your micro business?

Which social media best for business

Not so long ago there was just a handful of social media platforms to think about when promoting your micro or solo business. Since then many more have appeared and some have grown at a mind-boggling rate (Yes, I’m looking at you, Pinterest and Instagram…).

Not only does each platform have a different following and feel, you need to invest a fair bit of time and effort in a platform to get results. Deciding where to invest your time and effort can feel like a big commitment, especially when you haven’t really got to grips with how a platform works just yet.

That’s what I’m going to help you with in this post.

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How I launched my e-course on WordPress and relaunched it on Zenler

wordpress-zenler-2

The Fast Start Up was my first ‘proper’ video course. I’m delighted to tell you that after 7 months of being on the back burner it’s now up and running on a new platform! Hurray!

In this post I’ll tell you the story behind the course, the tools I used to create it and what I learned along the way.

First of all, let me tell you a bit more about why I created The Fast Start Up

When I was looking for a home business idea a few years ago, I did what everyone does and Googled it.What I found was pretty useless, actually. It was collection of people trying to recruit me to multi-level marketing schemes (tried that – I lasted less than 2 months), textbook business advice that applied to bigger businesses but less to tiny ones, entrepreneurial biographies that were inspiring, but with very little practical information and a world away from my own experience, plus advice from business coaches about how I should follow my passion.

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Why you should never ‘cull’ your Facebook friends

facebook friend cull

One of the challenges of using social media marketing in a small business is that it’s incredibly hard to separate the business from the personal. Of course, we all need to get away from our business every now and then and (shock, horror!)  have a life outside work, but this can be easier said than done. My solution is to accept this and make the best of it while also keeping my sanity intact.

Mostly, anyway.

Take Facebook. In theory we should be able to keep our business activity on our Facebook page and our friends and family on our personal timeline. But it won’t be long before the business spills over into the personal. Because in small business we do business with individuals, and the individual is to be found on their personal timeline, not their Facebook page.

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