We all know that we should be getting our prospects and customers on a mailing list.
What’s the best way to set that all up… and what happens next?
There’s a bewildering range of tools out there to help you collect and automate your marketing emails, so let me take you through:
- The two main types of list you need, and how to plan out your subscriber journey for both
- How to give your subscribers a more personal experience, so they don’t feel like a number in a database
- How to use digital tools to build a relationship with your audience and get repeat sales, on a tight budget and without it taking up too much of your time
- Confused by landing pages, automated emails vs broadcasts and tagging? Should you use pop ups and lead magnets? In this workshop I give an overview of what you need to know.
Click here to watch the recording.
To learn more about email marketing for small businesses like yours, join my Speedy Email Marketing Club.