Want more from your email marketing but are struggling to put the pieces together and get results?
Forget complex strategies designed for the marketing team you don’t have, Email Marketing for Indie Businesses is a crafted specifically for small business owners like you, who wear multiple hats and need straightforward, effective solutions.
Why email marketing?
You work hard to bring customers to your website, shop or event, but unless you stay in touch with them, they can easily forget about you and buy from another business next time. Email marketing is an inexpensive way to keep in touch with them and tell them about what you have to offer.
So email marketing isn’t just another marketing channel; it’s a cost-effective way to build relationships, keep customers engaged, and drive real sales – on your terms. Even better, it gives you a chance to speak directly to your audience, bypassing the ever-changing algorithms of social media.
What’s inside?
This guide covers everything you need to know to manage your own email marketing, with actionable tips, jargon-free explanations, and step-by-step guidance. Here’s what you’ll get:
- Strategies tailored for indie businesses: Simple, effective strategies that don’t require a big budget or a big team.
- Choosing the right tools: Tips on selecting platforms that suit your business size and needs.
- Making sure your emails are delivered: Advice on keeping your deliverability up and your unsubscribes down.
- Growing and engaging your email list: Tactics for building a responsive list of loyal customers, including what to send and how often.
- Automations that save you time: Easy-to-set-up automations to engage customers and drive repeat sales.
You don’t even have to read the whole guide…
Email marketing for indie businesses is 34 pages long, which means it has enough depth to make a real difference to your business, but it’s short enough to read in under 40 minutes – if you want to.
If you’d rather implement just what you need right now, it has 8 sections that you can read and apply in the order that works best for your business. The end of each section signposts you to the next section you need to get the best results.
Who is it for?
An indie business is a small business that’s not under the control of a larger organisation. Indie businesses can be sole traders, or can have a team of employees or freelancers. Often the owner is managing the business, too.
This guide is written for indie businesses selling products and packages rather than services. That could be solely online, or a mix of selling in person with an ecommerce store alongside. Email marketing works very well in service businesses too, but you need a slightly different strategy which I haven’t covered in this guide.
About the author – Helen Lindop
I’ve been helping small businesses with their email marketing for 5 years now, so I know both the benefits it can bring in terms of building relationships and making repeat sales, but also the challenges of getting started and keeping going until you see results. I’ve worked with indie businesses providing services in travel, beauty, printing, events and food as well as professional services such as accountants and therapists.
Take control of your email marketing
Whether you’re just starting or looking to step up to the next level, Email Marketing for Indie Businesses will show you how to create consistent, high-impact email campaigns that convert.
Ready to boost your sales without burning out? Get your copy of “Email Marketing for Indie Businesses” today and start seeing the results your business deserves.