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Email marketing training

Association of British Travel Organisers to Italy (ABTOI)

I delivered a one-day training course in London, tailored to suit smaller travel businesses.

Course content:

• Benefits and purpose of email marketing for small and independent businesses
• Choosing a platform, or is the platform you already have right for you?
• Deliverability: Making sure you stay out of subscribers’ spam folders
• Content planning and strategy: what to send, when and how often.
• Email layout and design.
• Setting email marketing goals and aligning them with your wider marketing goals
• Getting people onto your list: landing pages, existing customers, collecting new leads in person and online.
• Simple automations: e.g. welcome sequences
• Are you ready to segment your list, if so what’s the best way to do it?
• Tracking your results and improving performance over time

Website: abtoi.com

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Change of platform and email marketing relaunch

Family printing business, UK

The business had been around for many years and had a mailing list of 40 thousand customers that they had exported from an email marketing platform that had not met their needs. I met them weekly on Zoom for 6 months as they moved over to Mailerlite.

With list of this size it was vital to keep a good reputation as senders, so I guided them through cleaning their list and a strategy to warm up their new Mailerlite account to keep their open, click and deliverability rates as high as possible. I advised them to integrate Mailerlite with Woocommerce (WordPress ecommerce plugin) so that Mailerlite reports would track the number of sales made from each email campaign. We also worked on the layout and design of emails over time to increase clicks and sales.

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Troubleshooting, relaunching  and training for a MailChimp newsletter

Sophie Wadsworth, Communications Consultant

Sophie’s web designers created her website and integrated it with MailChimp via Gravity Forms a couple of years before she got in touch with me. She had never sent mailings using MailChimp and although her web designer had given her some initial training, after two years she needed a refresher.

First, I tested that the integration between WordPress and Mailchimp was working and it turned out that there was a fault, possibly caused by a failed plugin update. We asked Sophie’s web designer to investigate and it was fixed. Then, I…

• Set up a branded email template in Mailchimp
• Cleaned her mailing list as many spam emails had been added which needed to be removed
• Merged two audiences (lists) into one as she only needed a single newsletter list from then on.
• Provided training using Zoom, a bespoke PDF quick reference guide and support for her to create and send her first newsletter before an agreed deadline.

Website: Sophie Wadsworth Consulting

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Marketing newsletter

My own newsletter

My newsletter is written to help small businesses succeed at email marketing while juggling all the other tasks that small business owners have to manage.

Here are some examples of recent campaigns:

When life gets in the way of your marketing

Should you offer discounts in your email marketing?

Website: HelenLindop.com/newsletter

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Automated sales funnel using Payhip, Zapier and Mailerlite

Maxine Harley, psychotherapist

Maxine has a WordPress website and uses Payhip as a shopping cart to sell ebooks in PDF format. She wanted to set up a sales funnel in Mailerlite where subscribers could enter their email addresses on a landing page, receive a free download and then receive a series of emails over the next few days, promoting one of her premium ebooks.

Also, people who purchased her ebooks needed to be added automatically to a specific buyer list (group) in Mailerlite so they could receive a different email sequence helping them to apply the learning inside the particular ebook they had bought.

I advised Maxine on the best platforms to achieve this because one option was to switch Payhip for another platform that integrates directly with Mailerlite. Then, I set up Zapier so that when a specific ebook was sold in Payhip, the buyer was added to the correct Mailerlite group for that book and removed from the group of subscribers who had downloaded the free PDF. Finally, I set up Mailerlite so that the buyer email sequence was triggered when the buyer joined the group.

Website: MaxineHarley.com

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Setting up email automations and improving email open & response rates for digital courses

Further Education College

I created a series of email automations to improve engagement and streamline email communications as part of a flexible learning course as a further education college.

Please see this blog post for more information.

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MailChimp training and digital marketing advice

Wini Thomas, Osteopath

Wini is an old friend of mine and I built her WordPress site several years ago when I was thinking of becoming a web designer. Back then, I optimised her site for search engines and she now gets most of her enquiries from a mix of word of mouth referrals and Google searches.

Wini is an osteopath who is also passionate about healthy living, so she was keen to share her wide experience of fitness, healthy eating and food with her audience. I set up MailChimp so that her website visitors can subscribe to her mailing list, then trained her to edit her own MailChimp email template so that it has the look and feel of a print healthy living magazine. Her newsletter is called ‘Chit Chats’ because it includes all the things she’d like to tell her patience but doesn’t have time to do when she is treating them!

Website: Wini Thomas,

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Copywriting and Content

Various

I created a Udemy course, including writing/recording all the content and the copy on the sales page. Facebook marketing for small business

I produced packs of ‘white label’ courses for website and membership owners to publish on their own sites, including all video content, written content and sales pages. Here is an example of a course content marketing for small businesses and here is a video describing how I promoted these courses using affilite marketing.

I co-wrote a book called Start a Family Friendly Business.

My YouTube video with over 40k views.

I have written SEO-optimised website content for small businesses.

I have taught English up to GCSE pass level (grade C/4) to adults in a further education college.

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European Association of Certified Turnaround Professionals (2017 to 2021, part time & freelance)

I managed the EACTP website, email newsletter and was the ‘tech crew’ for online events and as well as managing the EACTP learning management system.

Website: www.eactp.eu