Email Marketing Guide

Here’s a list of email marketing articles and resources I’ve written and recorded:

5 reasons why you really should mail your subscribers

So you’ve got an email list and some subscribers, but something is still holding you back from emailing them regularly. Do you feel email marketing is pushy, that you’re bothering people or even being a little spammy? Let me give you five reasons why you should change your mind.

How to build your mailing list using online workshops

There are many ways of building your list, and how effective they are will depend on lots of factors including the type of business and where your potential subscribers hang out. So in this post I’m sharing just one: how to build your mailing list using online workshops.

Why you should take a fresh look at Aweber: quick tour of campaigns and automations

Aweber’s interface is very clear and easy to understand, their customer service is excellent and the service is great value for money. You can integrate it with almost any other tool, too. However, it did have a few snags that have now been sorted out. Find out more in this post.

Is MailChimp the best email service provider for micro businesses?

If you’re shopping around for an email service provider you’ll find tons of reviews and comparisons online. These can be useful, but sometimes I’d really love to have an opinion from someone who has used the products. And I mean a real opinion rather than a 100% positive one to get you to click on an affiliate link! So that’s why I’m sharing my opinion here rather than a list of features.

What’s the difference between a CRM (customer relationship management software) and an email service provider?

Does a CRM tool (customer relationship management software) store customer’s email addresses and allow you email them? If so, what’s the difference between that and an email service provider like Mailchimp, Active Campaign or Constant Contact? And do you really need both?

It can all get a bit confusing, so let me explain the differences and where they sometimes overlap.

What to look for in an email marketing freelancer from the UK

You know email marketing is really effective but you aren’t doing it consistently because it takes time and ‘mental bandwidth’ that you just don’t have. It makes sense to outsource your email marketing and free up your time. But how do you choose a freelancer who will bring you a return on your investment without accidentally deleting half your mailing list, breaking the law or getting your email marketing account shut down? (Yes, all of that can really happen. What a nightmare!)

Email marketing workshop for Drive The Network 

Is email marketing dead? Absolutely not! In fact according to the Direct Selling Association, email marketing’s return on investment (ROI) in 2018 was ‘up’ to £32.28 for every £1 spent, from £30.03 the previous year, despite all the fears about GDPR. Learn how to get started or relaunch your email marketing in this workshop.

Email marketing for small business: In conversation with Tracey-Jane Hughes of the Business Cheerleading Club

Ready for a bite-sized piece of email marketing advice for small businesses?  Tracey-Jane and I discuss some quick email marketing tips in the this Facebook Live recording.

MailChimp tips and tricks

Scratching your head over MailChimp? You may find the answer here.