Why is video marketing so important right now?
(Last update: March 2015)
Video is huge in the world of online marketing, but why is it so important? How about these good reasons:
1. Facebook page reach. Remember those golden days when you could post something on your Facebook page and most of your page likes would get to see it in their feeds? Well I’ll let you in on a secret…it still works if you use video. Yes, try it! But you must upload the video to your Facebook page rather than link to a video on YouTube.
2. YouTube is owned by Google, which means that Google will naturally want to promote good content that is posted there in its search engine. (Yes, upload your video to YouTube as well as Facebook.)
2. Many people now use YouTube as a search engine. For example, if they want to know how to put their hair into an ‘updo’ for a special occasion or get their lighting right in their family photos they will go straight to YouTube rather than to Google. If someone needs a product review before they decide which item to buy, they can watch the product being unboxed and used on YouTube.
3. Video is the best way of building a relationship with your audience online because they can see what you look like, hear your voice, look into your eyes and understand if you’ve got their best interests at heart or are just trying to flog them something.
4. I’ve found that video converts far more easily than text. I can spend hours carefully crafting sales copy or I can spend three minutes making a simple video of me talking and the video will make me many more sales than the text will. Yes, video is faster to create and far more effective at making sales.
Note: I don’t make ‘salesy’ videos, instead I give useful information that solves a problem then suggest a product that will help with that problem – here’s an example.
5. Once you’ve made your video, you can share it on Pinterest, Twitter, Slideshare, Stumbleupon… the list goes on. And unlike text blog posts that usually sink without trace after a few weeks, videos will often carry on being viewed for years to come. So each video really is a little asset that can be working for you 24 hours a day.
6. The ‘expert’ factor. Maybe it’s because we’re used to seeing experts on TV, but if you see someone talking on video they ‘feel’ like more of an expert than if they had just written a blog post. And if you’re seen as an expert in your field, new clients are likely to come to you when they next need your help.
So what’s stopping you from making a video?
Well, there are some big mental barriers that can get in your way, including: