Should I give this away for free?

We are living through strange times. There’s no doubt we’ll all need to pitch in and be good neighbours in the next few months and many of us are ready and willing to help. But I’m seeing some small business owners wondering if they should be charging for their services at all in these COVID … Read more

Has that got a ‘buy now’ button?

Struggling to get customers to buy from you when you’re having a conversation? In this post I’ll share a simple technique that works for me. Read any advice on starting a business and you’ll be given many different things to think about – marketing, branding, accounting, paying taxes, bookkeeping, customer service… the list goes on. … Read more

Why I don’t use sales funnels

You won’t have gone far in the world of digital marketing before running into the concepts of sales and marketing funnels. And as I work with email marketing and CRMs you might be surprised that I don’t talk in terms of funnels. In this post I’ll explain why. The sales funnel is a model for … Read more

The money is in the follow up

I’m going to file this post under ‘you know you should do this, but ARE you doing it?’ Because if you’re not, you’re almost certainly losing money! Follow up after networking events I’m a regular networker (and by regular I mean I attend networking events regularly, rather that I’m normal 🙂 ) and it boggles … Read more

Are you selling to the right people?

If you’re like me, you went to school or university to learn skills that would one day get you a job that used those skills. Selling whatever that product or service happened to be would be someone else’s job. So getting to grips with sales when you start your own business can be quite a … Read more