My business story…told with the tools I use

It can be quite revealing to find out which tools other people use in their businesses.  So let me take you on a rollercoaster of an adventure through my business successes and failures, told using the software that got me there. (That last sentence may contain some poetic licence! 🙂 ) I’ll share some links … Read more

How to move to a new email marketing service

So you really need to move from one email marketing service to another. Maybe your business has changed since you signed up and you need more features than your current service has to offer? The email marketing platforms have changed a lot, too. Competition is intense and new features are being added all the time, … Read more

How to grow your mailing list like a human being

Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more

Mailchimp changes May 2019 and beyond

In May 2019, Mailchimp announced some major changes to its service. We’re a few weeks down the line, so now that the dust has settled a little I wanted to share some of my observations about where you might go from here. I’m going to draw on some of the best articles I’ve found online … Read more

How to build your mailing list using online workshops

Email marketing is a wonderful thing for a small business – it’s an inexpensive way of marketing, it’s an easy way to stay in touch with your customers and prospects and you can do it while you are working on other aspects of your business or even asleep. But all of this assumes you have … Read more