How to be less dependent on social media marketing

Not so long ago, social media was the cool new kid in small business marketing. Email marketing sounded old hat in comparison and I saw plenty of blog posts explaining why email marketing was dead. I never believed that of course, because however cool social media was, you were never in complete control of your … Read more

How to streamline your small business tech

So you’d like to make more money and save time by streamlining your small business tech. But how do you actually do that when you’re pushed for time and overwhelmed by the tools out there? What works in a larger business probably won’t work with a micro business, partly because you have less time and … Read more

Email marketing ideas for January

Ready to make a strong start this new year? If that sounds good but you’re trying to get back up to speed after the Christmas break, I have some ideas to get you started on your email marketing. A little planning and preparation now could save you loads of time over the next few months, too. 1.Write … Read more