Tired of trying to sell on social media and getting mediocre results? You’ve got something to sell, maybe your new product, service or event. So you plan out a series of social media posts to subtly promote it, taking care to tell stories and create eye-catching images. Sadly, based on the last time you did … Read more
Not so long ago, social media was the cool new kid in small business marketing. Email marketing sounded old hat in comparison and I saw plenty of blog posts explaining why email marketing was dead. I never believed that of course, because however cool social media was, you were never in complete control of your … Read more
We all know that we should be getting our prospects and customers on a mailing list. What’s the best way to set that all up… and what happens next? There’s a bewildering range of tools out there to help you collect and automate your marketing emails, so let me take you through: The two main … Read more
You know how sometimes the same questions come up over and over again? Just recently ‘Mailchimp is costing me too much – how can I save some money?’ has been one of mine. Before I go any further, I’m not taking a pop at Mailchimp in particular, in fact I suspect this is because they … Read more
So you’d like to make more money and save time by streamlining your small business tech. But how do you actually do that when you’re pushed for time and overwhelmed by the tools out there? What works in a larger business probably won’t work with a micro business, partly because you have less time and … Read more
Ready to make a strong start this new year? If that sounds good but you’re trying to get back up to speed after the Christmas break, I have some ideas to get you started on your email marketing. A little planning and preparation now could save you loads of time over the next few months, too. 1.Write … Read more