How to make (or buy!) a great tutorial video

make a tutorial videoIn this post I’ll give you some tips to think about if you want to make a tutorial video yourself, or what to look out for if you’re buying the rights to use someone else’s videos or you’ve hired someone to make videos for you.

It might help to give you a bit of background first, though. I was a face-to-face trainer – mainly a software trainer – for many years. Then, nine years ago I had a job where part of the team was in Mumbai. I went out to train them once, but obviously I couldn’t do that for every small software update so I started running webinars. Then some team members wanted a recording of the webinar and eventually it made sense to offer some training in video format, too. I loved the way people could access video training any time of night or day to suit themselves, so when I wanted to create my own courses for my own sites, video is what I did. Last year I launched four of my own courses at Udemy, too.

It was at Udemy that I learned a lot about making video courses. This was partly because their strict audio/video quality rules meant I had to up my game. But in watching some other people’s courses as a student, I learned about what worked well and what became tedious very quickly. And yes, I had done some of the tedious things in my own courses in the past, but I stopped immediately after that!

So here are my 6 tips on what to look for if you want to make a tutorial video:

Read moreHow to make (or buy!) a great tutorial video

How I launched my e-course on WordPress and relaunched it on Zenler

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The Fast Start Up was my first ‘proper’ video course. I’m delighted to tell you that after 7 months of being on the back burner it’s now up and running on a new platform! Hurray!

In this post I’ll tell you the story behind the course, the tools I used to create it and what I learned along the way.

First of all, let me tell you a bit more about why I created The Fast Start Up

When I was looking for a home business idea a few years ago, I did what everyone does and Googled it.What I found was pretty useless, actually. It was collection of people trying to recruit me to multi-level marketing schemes (tried that – I lasted less than 2 months), textbook business advice that applied to bigger businesses but less to tiny ones, entrepreneurial biographies that were inspiring, but with very little practical information and a world away from my own experience, plus advice from business coaches about how I should follow my passion.

Read moreHow I launched my e-course on WordPress and relaunched it on Zenler

How I started my first membership site and what I’ve learned 6 months on

This is the story of my first membership site, the Online Business Club. In this post I’ll take you through the ups and downs of my first six months as the proud owner of a membership site, plus what I learned along the way and where it is now.

In this video I talk about what I’ve learned, and all the details about what I actually did are in the post below:

Why I started a membership site

I’d wanted to start a membership site for a few years. I saw lots of solo business owners struggling with things like social media and SEO and I knew I could help. A low-cost membership seemed like a good fit because I could offer up-to-date training every month in small bites.

From my point of view, a membership site meant that I didn’t have to sell a ton of one-off products every month. I could make one sale and get a regular income every month after that, which freed me up to make more training. Of course I would always need to be promoting because people would leave, but a subscription-type of product is still a very good one to have.

The barriers to getting started

Read moreHow I started my first membership site and what I’ve learned 6 months on

My new course: How to use Facebook groups for marketing

udemy_facebook_groups_imageMy latest course is now live at Udemy.com!

Once again, I wanted to help solve the real problems that micro businesses are having with social media marketing. One of the main problems of the last year or so has been marketing using Facebook pages. Since mid-2014, it’s become a huge challenge for a micro business (0-9 employees) to get their Facebook page posts seen by the people who have liked their page.

One solution is to pay for advertising, but many micro business owners don’t…

Read moreMy new course: How to use Facebook groups for marketing