deliverability

You might think that once you hit the send button your email will automatically arrive in your subscribers’ inboxes. Sadly, this isn’t necessarily the case. Your email will need to pass through servers on the way to your subscribers, and these servers will run checks to keep out content they don’t want, such as spam. … Read more

You may have seen emails from your email marketing platform saying that you need to make some changes before February.  The message will then say not to worry, it’s not that difficult, followed by a lot of information that sounds anything but simple! So I’ll explain the changes in plain English here.  From February, Google and Yahoo (ie this … Read more