So you’ve got an email list and some subscribers, but something is still holding you back from emailing them regularly. Do you feel email marketing is pushy, that you’re bothering people or even being a little spammy? Let me give you five reasons why you should change your mind: 1) They want to hear from … Read more
I often find myself in the first few working days of the year feeling a little aimless. I know there are things I should be doing but I can’t quite get back into the routine just yet. What helps is to start on a task I know I can complete that day, and that will … Read more
I know I’m a bit of a geek, but I’m a huge fan Excel. I even use it on my Smartphone to keep track of the scores while I’m playing crazy golf with my kids! But even I would prefer to use a CRM (customer relationship management tool) to Excel, and here’s why: 1) Do … Read more
In this post I explained that I’d switched over from MailChimp to Aweber a few years ago because I wanted to do more affiliate marketing, which is against MailChimp’s terms. I don’t think I gave Aweber enough credit in that post, so I’m back to tell you a bit more, especially the new Aweber campaigns … Read more
I’m going to file this post under ‘you know you should do this, but ARE you doing it?’ Because if you’re not, you’re almost certainly losing money! Follow up after networking events I’m a regular networker (and by regular I mean I attend networking events regularly, rather that I’m normal 🙂 ) and it boggles … Read more
Have you ever been frustrated that you’re working with a tiny sales and marketing budget? Ever felt that you could do so much better if you had an entire a sales or marketing team working for you? Do you feel envious of big businesses who make sales and marketing look easy? I think all of … Read more