We are living through strange times. There’s no doubt we’ll all need to pitch in and be good neighbours in the next few months and many of us are ready and willing to help. But I’m seeing some small business owners wondering if they should be charging for their services at all in these COVID … Read more
This is a question I was asked by three different business owners in a single week recently, which is my cue for a blog post! I’ve had a list of email addresses for a while and haven’t done anything with them. Can I use this list for email marketing? Woah, don’t load that list up … Read more
Struggling to get customers to buy from you when you’re having a conversation? In this post I’ll share a simple technique that works for me. Read any advice on starting a business and you’ll be given many different things to think about – marketing, branding, accounting, paying taxes, bookkeeping, customer service… the list goes on. … Read more
What are the best email marketing platforms for small business in 2020? It’s a bit of a trick question, because it’s always the one that’s aligned with your business goals. So there’s no definitive best platform out there that I can recommend to you. While that might be the truth, I know it doesn’t help … Read more
It can be quite revealing to find out which tools other people use in their businesses. So let me take you on a rollercoaster of an adventure through my business successes and failures, told using the software that got me there. (That last sentence may contain some poetic licence! 🙂 ) I’ll share some links … Read more
“Huh? I thought you did email marketing, Helen? Why are we talking WordPress?” Yes, I do set up and update email marketing systems for clients, but that includes often includes tinkering around with WordPress, too. You don’t have to have a WordPress site as the entry point to your mailing list, but with the small … Read more