Maybe I’m a bit weird but I like software and I like showing people how to use it to make life easier. But I really do understand how frustrating technology can be, too. Just lately I’ve had a taste of how that feels. I can normally pick up new software pretty quickly, but digital drawing … Read more
Ready for a bite-sized piece of email marketing advice for small businesses? Tracey-Jane Hughes of the Business Cheerleading Club asked me to be her guest on a Facebook Live yesterday and I loved this format – it’s much more fun when you’re talking to someone else on Facebook Live! Here’s the recording: Enjoy!
So you’ve got an email list and some subscribers, but something is still holding you back from emailing them regularly. Do you feel email marketing is pushy, that you’re bothering people or even being a little spammy? Let me give you five reasons why you should change your mind: 1) They want to hear from … Read more
You won’t have gone far in the world of digital marketing before running into the concepts of sales and marketing funnels. And as I work with email marketing and CRMs you might be surprised that I don’t talk in terms of funnels. In this post I’ll explain why. The sales funnel is a model for … Read more
I often find myself in the first few working days of the year feeling a little aimless. I know there are things I should be doing but I can’t quite get back into the routine just yet. What helps is to start on a task I know I can complete that day, and that will … Read more
I know I’m a bit of a geek, but I’m a huge fan Excel. I even use it on my Smartphone to keep track of the scores while I’m playing crazy golf with my kids! But even I would prefer to use a CRM (customer relationship management tool) to Excel, and here’s why: 1) Do … Read more