Which email marketing service do you use? Over the last few weeks I’ve been asking micro business owners this question and MailChimp was the most popular by a long way, which gave me the idea for this post. If you’re shopping around for an email service provider you’ll find tons of reviews and comparisons online. … Read more
Have you ever been frustrated that you’re working with a tiny sales and marketing budget? Ever felt that you could do so much better if you had an entire a sales or marketing team working for you? Do you feel envious of big businesses who make sales and marketing look easy? I think all of … Read more
Does a CRM tool (customer relationship management software) store customer’s email addresses and allow you email them? If so, what’s the difference between that and an email service provider like Mailchimp, Active Campaign or Constant Contact? And do you really need both? It can all get a bit confusing, so let me explain the differences … Read more
How do you go about choosing a CRM for your micro business? I hang around in a lot of Facebook groups for very small business and the question ‘which CRM are you all using?’ comes up a lot. This is usually followed by someone saying ‘whoa, I had no idea there were so many!’ But the … Read more
If you run a micro business, that’s a business with 1 to 10 staff, then you’re insanely busy. That’s because you have a finger in most, if not all of the business pies, right from sales and marketing to customer service and delivering the product. You may even have to make the tea, too! So … Read more
Did you start a business because you want freedom and flexibility? I certainly did, and the flexibility to work around my family is still a huge motivator for me. The problem is that a few years down the line you can end up with a business that’s running you, instead of the other way round! I … Read more