It can be quite revealing to find out which tools other people use in their businesses. So let me take you on a rollercoaster of an adventure through my business successes and failures, told using the software that got me there. (That last sentence may contain some poetic licence! 🙂 ) I’ll share some links … Read more
“Huh? I thought you did email marketing, Helen? Why are we talking WordPress?” Yes, I do set up and update email marketing systems for clients, but that includes often includes tinkering around with WordPress, too. You don’t have to have a WordPress site as the entry point to your mailing list, but with the small … Read more
“Are you a failure? Try waking up earlier, slacker”. That’s the first line from one of the gazillion posts you’ll find online about how successful people wake up at 4am. Last week Eliza Do Lots, who is one of our friends at Drive The Network , said she’d been part of a Facebook group where … Read more
So you really need to move from one email marketing service to another. Maybe your business has changed since you signed up and you need more features than your current service has to offer? The email marketing platforms have changed a lot, too. Competition is intense and new features are being added all the time, … Read more
Ever feel awkward about asking people to join your mailing list? As if you’re asking them for a favour or somehow need to persuade them to hand over their email addresses? Let me give you some tips for how to grow your mailing list… It’s true that getting subscribers onto your list has become harder … Read more
I mainly write about streamlining your sales and marketing tech, but the best tech set-up in the world isn’t going to make you any money unless your sales pages inspire people to reach for their credit cards. Most of my clients are people with an absolute ton of experience in their specialist areas, but when … Read more