Last week, I had a conversation with someone who had 12,000 subscribers in Mailchimp, built up over a number of years from his podcast. Nice work! The problem was that it was costing him around £200 a month and he wasn’t making enough from his list to justify that price tag. Now, there are lots … Read more
What do small business owners really want to know about email marketing? It’s easy to assume what’s on people’s minds but not hit the mark. So when I was asked to host a Learn and Share session at Drive the Network, I decided to do it in question and answer format, rather than as a … Read more
Email marketing platform Get Response report that their customers’ average open rate for automated welcome emails was an amazing 94% with a click through rate of 31%. There are several factors at play here of course, the main one being that the content email has to be valuable to the subscriber. But it does show the huge potential … Read more
You may have seen emails from your email marketing platform saying that you need to make some changes before February. The message will then say not to worry, it’s not that difficult, followed by a lot of information that sounds anything but simple! So I’ll explain the changes in plain English here. From February, Google and Yahoo (ie this … Read more
Every year I expect things to settle down and be a bit calmer than the previous year. Er…nope. Not in 2023. 😊 I’m certainly not alone here, this year has been a bumpy one for many people that I know. And if you’ve had a tough time the last thing you want to read is … Read more
How you ‘do’ Black Friday email marketing in a small business will vary wildly depending on the type of business you run, so here are some simple strategies to help you get started.. Or if you work with small business clients who do Black Friday discounts, perhaps it will give you some ideas to pass … Read more