I mainly write about streamlining your sales and marketing tech, but the best tech set-up in the world isn’t going to make you any money unless your sales pages inspire people to reach for their credit cards. Most of my clients are people with an absolute ton of experience in their specialist areas, but when … Read more
In May 2019, Mailchimp announced some major changes to its service. We’re a few weeks down the line, so now that the dust has settled a little I wanted to share some of my observations about where you might go from here. I’m going to draw on some of the best articles I’ve found online … Read more
Ever found it tricky to do what you want to do with MailChimp? I’ve been helping quite a few clients with MailChimp over the last couple of months, so want to share some of my MailChimp tips and tricks for getting past the key sticking points you may have with this popular email marketing service. … Read more
The amount of sales and marketing software out there is mind boggling. From email marketing services to marketing automation systems, CRMs and specialist systems built for your industry, it’s very hard to get your head around what they can do for your business. In many ways this is a good thing. I started out working … Read more
Email marketing is a wonderful thing for a small business – it’s an inexpensive way of marketing, it’s an easy way to stay in touch with your customers and prospects and you can do it while you are working on other aspects of your business or even asleep. But all of this assumes you have … Read more
You know email marketing is really effective but you aren’t doing it consistently because it takes time and ‘mental bandwidth’ that you just don’t have. It makes sense to outsource your email marketing and free up your time. But how do you choose a freelancer who will bring you a return on your investment without … Read more