If you run a coworking space, do check out to the Coworking Values podcast.
This week I was invited to have a chat with host Bernie Mitchell about why email marketing is so important for coworking space owners and we discussed some practical tips for getting started and staying consistent.
You can listen to the episode here. Practical email marketing: Demystifying newsletters with Helen Lindop
Actually, the email challenges faced by coworking space owners are pretty much the same as for any indie or micro business, here’s me explaining why in just 58 seconds!
Here’s what Bernie had to say about the podcast episode:
“Far too many email tips fall flat, leaving coworking spaces and micro businesses with newsletters that go unread or fail to connect.
But Helen Lindop sees email differently.
She offers practical, real-world advice for making email communication feel human again.
This isn’t about flashy tools or overwhelming schedules—it’s about getting the basics right and keeping things manageable.
In this episode, Bernie and Helen tackle the realities of email marketing for small teams.
They talk about why consistency matters more than perfection, how to avoid the last-minute “Friday email scramble,” and why every coworking space should treat its email list like a conversation, not a broadcast.
Helen’s insights strip away the fluff and focus on what works, including where to start if email feels overwhelming and how to create a simple strategy that fits your goals.
This isn’t cookie-cutter advice. It’s a relatable, no-nonsense guide to making email work for real people with busy lives and big ideas.
Whether you run a coworking space, a community, a small business, or are just trying to communicate better, this episode has something for you.
And yes, Helen’s guide is exactly the resource you’ll wish you had years ago.”
Here’s that link to the episode again. Practical email marketing: Demystifying newsletters with Helen Lindop
And if you’d like to have a chat about how to implement or grow email marketing in your small business, please get in touch.