Video marketing is huge at the moment and is only likely to get bigger. So if the idea of making videos appeals to you, you’ll need to set up a YouTube channel as soon as you can! Here’s a quick guide to doing just that:
Step 1: Register
The first step to creating your own YouTube channel is to register with YouTube. It’s free. YouTube is owned by Google so you can sign up using your Google information. Assuming you’re using your YouTube account to build your business, you want to make sure you’re creating a channel name that people will recognise and associate with you. It’s important to be consistent across all social media channels
If you don’t have a Google account then you’ll need to enter the basic information like your email address, username, password and other basic demographics. You’ll need to verify your account and then you’re ready to go.
Step 2: Adjust Your Settings
Once you’ve created your account, you’ll want to get into your account settings and begin branding your channel, including adding information to your ‘about’ page.
You’ll also want to add channel art (that’s the ‘cover image’ at the top of your channel). You’ll need to get your image right so that is displays properly on different screen sizes as many people are watching videos on smartphones and tablets now. Here are the size guidelines. Canva has a tool you can use to create your channel art here.
Step 3: Create Videos
The next step is to start creating and uploading videos. Just like written content it is important that your videos offer value to your audience. Make sure you’re answering questions and providing solutions with your information. 300 hours of video are uploaded to video every minute, so you need to offer content that stands out.
Remember to brand your videos too. Add overlays, include logos and other branded graphics. Finally, engage discussion and include a call to action. You want to incite people to talk about, share and subscribe. You want them to become an active member of your community. Include the necessary statements and tools to make this happen. Send them to your website. Ask questions. Get them involved.
If you’re struggling to get your first YouTube video made, grab my free e-course How to make your first YouTube video for lots of tips, tricks and ideas.
Step 4: Make sure your videos can be found
YouTube is used just like a search engine, so you need to make sure your videos are optimized if they are to be found. Here’s my video on how to do that: http://youtu.be/Gkwqdo1fQ-k
Step 5: Claim your Custom URL
Your YouTube channel will have a URL which is difficult to remember, so as soon as you can you’ll want to change it to something more memorable (here’s mine as an example: www.youtube.com/user/HelenLindop )
Before you can claim your custom URL you either need to have verified your account, or meet the following criteria:
- 500 or more subscribers
- Channels is at least 30 days old
- Channel has uploaded a photo for the channel icon
- Channel has uploaded channel art
Here’s how to do it: https://support.google.com/youtube/answer/2657968?hl=en-GB
So there you go, your YouTube channel is all set up!
Want to know how to make your first YouTube video? Grab my free e-course How to make your first YouTube video for lots of tips, tricks and ideas.