Last week I joined I discussion in a Facebook group where everyone was sharing their business cards. As you probably know I spend most of my life online so I don’t use my business cards that often and when I do they are out of date! So I shared the picture above as a little joke.
But I don’t see that as a disaster because it’s far better to get out there and meet people with a less-than-perfect business card than it is to sit at home trying to perfect it. And anyway, other people’s business cards are a far more effective marketing tool than yours because you use them to follow up after the event. Most people still don’t follow up after a networking event, so you’re instantly ahead of the crowd if you do.
When I started out years ago as a freelance trainer I wasted far too much time on my business card, precious time I should have spent on getting in front of potential clients. I’m not sure if online printers like Moo and Vistaprint really existed back then, but now they do there’s absolutely no reason for being held back by not having a business card.
Once you’re a bit more sure of your brand then you’ll probably want to get your branding and card done by a pro (even that is no longer expensive). But whatever you do, don’t get hung up on a business card and don’t let it hold you back.
People will want to get to know you as a person, rather than because you have a very cool piece of card with your name on it.
So while I don’t recommend the tatty bit of paper as a strategy, it’s better to be connecting with people with your tatty bit of paper than it is to not go anywhere because you don’t have a business card!