My first e-course: Earn What You Deserve as a Mumpreneur

A few years ago I was struggling to find a business that I could run around my baby. I wrote about my business ideas here at Business Plus Baby and that led to me co-writing the book Start a Family Friendly Business: 129 Brilliant Business Ideas for Mums.

While I was doing this, I spoke to a lot of mumpreneurs and noticed…

• They were talented, hard-working, creative, supportive and generous
• Many lacked confidence, especially when naming their price
• We all have beliefs around money that affect our behaviour, but being a working mum gives you a load more baggage to carry

From looking at their business models and the prices they charged I could see that many mums running businesses were earning less than they should considering their skills and experience. Some were barely making a minimum-wage income once their expenses were taken into account.

It really got to me that all that hard work, generosity and talent was not being properly rewarded. The end result would be that most mums would have no choice but to return to employment once their kids were older and childcare was no longer a headache.

That’s not a problem if you genuinely want to return to a job, but it’s heart-breaking to have to give up your business just because you aren’t earning enough to carry on.

I wanted to help, so I wrote my e-book Earn What You Deserve as a Mumpreneur. I mentioned it to Antonia, my co-author of Start A Family Business while we were at the Mumpreneur UK Conference in September 2010. She thought it would be a great idea to turn it into an e-course. I’d wanted to create an e-course for several years but I’d never found my subject or audience, so here was my opportunity.

I recorded an audio version of the e-book, wrote a 4-week workbook with activities and recorded several other audios. Then I realised my graphic design skills were not remotely up to the job, so I hired Kim Timothy of Boutique by Design who created the fabulous logo you can see at the top of the screen.

I thought it would be crazy not to make use of E-Junkie’s (my shopping cart) ability to manage affiliates, so I set about recruiting a team of affiliates.Which then meant I had to create a set of banners and instructions on how to join the programme and use them. And I set up a sales page at

All of that delayed my launch date until mid-May 2011. Top tip for creating info products – don’t let them keep growing and growing or you risk never launching at all!

But launch I did, with a team of affiliates who ended up begin responsible for about 70% of my sales.So it was great learning experience for me and the most money I’d made online up until that point.

I ran a second promotion in late September 2011 and finally retired Earn What You Deserve as a Mumpreneur in February 2012. By then I felt everyone who was likely to buy it had already done so. Plus I was ready to move on to new projects by then.

So if you’re thinking of creating an e-course my advice is to just go for it. You’ll learn far more by diving in and trying it than you ever would in planning or taking a course.

And if you’d like me to help you as you create your e-course, join my Online Business Club.

There you’ll find training on how to create your information product as well as a community where you can get your questions answered. Here’s the link:

Please share!

Leave a comment